Jay Z Shut Out At The GRAMMYS; Did the Recording Academy Use Him As A Marketing Tool?
This year, the Recording Academy celebrated the 60th annual GRAMMY awards. Black culture made its presence felt as nominations were handed out to some of our top talents such as SZA, Kendrick Lamar, and Jay-Z to name a few. The most notably though, was Hov who's work on the "4:44" album help to accumulate a whopping 8 nominations in total. Although he wasn't expected to win them all, the Hip-Hop community was stunned to find out the Roc Nation founder would go home emptyhanded. People are now questioning the intent of the GRAMMY's voting board because of a few simple factors.
The Academy seemingly courted Jay-Z by nominating him mostly above all other artists. They then honored him with the Salute To Industry Icons Award at Clive Davis' and the Recording Academy's annual Pre-GRAMMY Gala. To top it all off, they had him along with wife Beyonce and daughter Blue Ivy seated directly in front of the stage giving them plenty of camera time. Even the GIF we're using above is one of the top moments of the night. At the end of the night, his biggest rival (on paper) Kendrick Lamar, walked away with 7 awards beating out Jay overwhelmingly.
With all the marketing surrounded by his Grammy run, do you feel Jay-Z was robbed by The Recording Academy? Was he used as a marketing tool to get ratings or fairly lost to his competitors?