Apple Music On Course To Overtake Spotify By Summer
When it comes to streaming platforms, Spotify has set the standard. But the current leader in the streaming kingdom is experiencing a threat to their throne. According to the Wall Street Journal, by the time Summer hits, Apple Music could surpass Spotify in U.S. user subscription. As of right now, Apple Music has experienced a rate of growth is double Spotify’s in the U.S., with AM adding 5 percent to its user base every month while the latter is adding two percent.
Though Apple Music has nearly half the subscribers (36 million) of the Swedish based company, they have been making strategic moves in their marketing. Apple Music is now offering subscribers discounted rates through programs such as NikePlus’s added perks when you reach certain training milestones.
Hold tight for more details as we track the pace of Apple Music.